Object

Abstract:

Rapid technological development, geographically unrestricted markets, offer customers great opportunities to meet their needs when choosing and purchasing products or services, and companies need to use new and creative methods such as design-based thinking to identify consumer expectations and create a product or service that meets consumer needs. The aim of this article is to present the method of design-based thinking and its application in managing the company. The methods of analysis and synthesis the scientific literature used revealed that design-based thinking can help to create added value by using the company's available resources and improving existing processes at all levels of the company.

Date issued:

2020-09-28

Electronic Issue Date:

2020-09-28

Identifier:

oai:ribes-88.man.poznan.pl:903 ; doi:10.37055/nsz/132940 ; oai:editorialsystem.com:article-132940

Electronic ISSN:

2719-860X

Print ISSN:

1896-9380

Publisher ID:

132940

License:

click here to follow the link

Starting page:

39

Ending page:

50

Volume:

15

Issue:

3

Journal:

NSZ

Keywords:

design-based thinking ; business management