This article discusses the importance of digital transformation and cross-departmental collaboration between IT and business units in the age of connected economy. The aim of the article is to highlight the most crucial aspects of IT-business relationship, contributing to the successful realization of organization’s transformation process. The author also provides a roadmap for how companies might undergo a digital transformation. Well designed and executed digital transformation roadmap will contribute to the establishment of solid IT-business relationship and IT’s strategic role within the company, as well as – above all – to the digital-driven value creation process and in this way to company’s competitive advantage.
Date issued: Electronic Issue Date: Identifier:doi:10.37055/nsz/129411 ; oai:editorialsystem.com:article-129411
Electronic ISSN: Print ISSN: Publisher ID: License: Starting page: Ending page: Volume: Issue: Journal: Keywords:digital transformation ; IT-business relationship ; competitive advantage ; value creation ; change management ; strategic management ; shadow IT