Title:

Marketing plan as a tool in marketing management process

Creator:

KRZEPICKA Alicja

Date issued:

2014-06-01

Electronic Issue Date:

2014-06-01

Identifier:

doi:10.5604/18969380.1159479 ; oai:editorialsystem.com:article-129338

Electronic ISSN:

2719-860X

Print ISSN:

1896-9380

Publisher ID:

129338

License:

click here to follow the link

Starting page:

209

Ending page:

216

Volume:

9

Issue:

1

Journal:

NSZ

Keywords:

planning ; marketing management ; marketing plan